A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Social Commerce. Show all posts
Showing posts with label Social Commerce. Show all posts
Thursday, October 06, 2022

Personalized Path to Purchase - Social Commerce

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Explorations of Social Commerce One of our most used case studies this year has been about Petco's usage of Social Commerce. We discover...
Wednesday, January 20, 2021

Will Etsy sign on to a Social Media Partnership Next?

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  Will Etsy be the next e-commerce marketplace to partner with a major social media giant? Shopify signed a major partnership with TikTok in...
Monday, January 18, 2021

Is Social Commerce the Next Great Thing?

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Social commerce is the e-commerce transactions in realtime, leveraging social media networks and within the apps.  Social commerce stems fro...
Tuesday, November 24, 2015

The Social Commerce Growth Wave

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While still a small contributor to overall e-commerce sales volumes, social commerce is becoming hard to ignore. Social media driven e-comm...
Wednesday, November 18, 2015

Will Yahoo's Polyvore Purchase Pay Off?

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Social commerce site Polyvore was purchased by Yahoo back in September for $230 million as part of Marissa Mayer's "MaVeNS," ...
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