Showing posts with label Tom Hsu. Show all posts
Showing posts with label Tom Hsu. Show all posts
Sunday, December 08, 2013

Prediction - no more long line at cash registers!!

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Black Friday shopping is a lot of work. After finding the stuff you want, you have to wait in line. There is a line to try clothes on, to th...
Saturday, November 30, 2013

Mobile advertising means native ads, re-targeting options

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Mobile advertising is taking off because people spend more time on mobile platforms. The number one activity people do on mobile is arguably...
Wednesday, November 20, 2013

Winner take all in mobile advertising? Or winners by countries?

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As people spend more time on mobile devices, advertisers and ad-tech startups increasing want to capture people's eyeballs on those pla...
Wednesday, November 13, 2013

Social is mobile, mobile is young

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Social happens mostly on mobile. This may be an old adage, but where is the proof? Facebook shelling out top dollars to acquire Instagram; L...
Wednesday, October 30, 2013

Beyond cookie to allow advertiser track cross-screen marketing

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Mobile-first is no longer the buzz term for advertisers. They realized that mobile like smartphones and tablets are the second and third scr...
Wednesday, October 23, 2013

Mobile advertising ROI is better on iOS then Android

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Nanigans, one of the biggest buyers of Facebook ads, is reporting a massive gap on advertising ROI. ROI on iOS is 17.9 higher than on Androi...
Wednesday, October 16, 2013

Privacy? No such thing anymore!

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This past week revealed trends on where privacy is really dead in this digital age. Google announced its changes to term of use to allow you...
Wednesday, October 09, 2013

Are you engaged?

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The advertising research foundation (ARF) has some very interesting ideas of what they define as engagement in the digital era. Engagement ...
Tuesday, October 01, 2013

Advertising opportunity on airplane

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Finally, we no longer have to power off our devices during take off and landing. A federal advisory committee concluded that most aircrafts ...
Tuesday, September 24, 2013

Big Data for Real Time Offers

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Lily is its name. Lily can apply machine learning to measure attractive score for each offers based on large amount of data gathered for a p...
Monday, September 23, 2013

People spend more time on digital platform than on TV!

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From the newsletter "Media Matters" Sept 15, 2013 edition, there is a debate on whether people now spend more time on digital plat...