A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label WPP. Show all posts
Showing posts with label WPP. Show all posts
Saturday, November 14, 2015

WPP bought programmatic buying agency Essence Digital

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      WPP, the world’s largest advertising company by revenue, has recently acquired the “programmatic buying” agency Es...
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