A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label WhatsApp. Show all posts
Showing posts with label WhatsApp. Show all posts
Saturday, August 04, 2018

Facebook launched WhatsApp Business API

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People around the world use WhatsApp, one of the popular messaging applications, to connect with each other. To expand the user base not li...
Thursday, July 13, 2017

Adweek: Facebook Begins Rolling Out Ads Within Messenger

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The future of digital media is now. Mobile messaging, which is growing at a rapid rate and has significant engagement from users will soon ...
Friday, September 04, 2015

WhatsApp Hits 900M Monthly Users, Edges Closer To An Actual Business Model

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The 19bn price point that Facebook paid to acquire WhatsApp, the cross-platform messaging app last year, raised a few eyebrows. Mostly, beca...
Sunday, November 23, 2014

Do you want to keep your messages private? WhatsApp them!

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We all use some kind of instant messaging and most of us know that somewhere, somehow, someone other our intended recipient might read our m...
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