A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Yelp. Show all posts
Showing posts with label Yelp. Show all posts
Thursday, October 29, 2015

Yelp Winds Down Reliance on Display Ad Revenue

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In an effort to improve the user experience and focus on mobile Yelp is reducing the number of display ads on its site. Users primarily acc...
Sunday, September 22, 2013

How apps and social media are changing the restaurant industry

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It’s all down to mobiles, apps and social media and restaurants are faced with a new wave of reviewers sitting right there in their restau...
Saturday, June 05, 2010

Divide and Conquer

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Yelp has already garnered attention on this blog, such as Balazs' post noting that they reached 32 million unique users and the incredi...
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