Showing posts with label Yuan Xu (Danny). Show all posts
Showing posts with label Yuan Xu (Danny). Show all posts
Saturday, April 11, 2015

subscription based music service taking over Yuan (Danny) Xu

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The music industry is going through some of the most significant changes in retailing models in recent years. Ever since the start of inter...
Saturday, March 28, 2015

Mobile Marketing and Google

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It is less certain that Google is the sole dominant player in the online advertising landscape. Companies such as Facebook, Amazon, Yelp are...
Wednesday, March 11, 2015

Facebook steps into the "marketing consulting" game

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For long Twitter has been the oil field for many Big-Data companies to mine customer feedbacks on products. Using people’s tweets and their...
Saturday, March 07, 2015

Google WalMart fire off over local maps

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For a long time Google and Wal-Mart have been coordinate over local ads, yet things don’t seem to go so where now. The local ads that Goog...
Friday, February 27, 2015

Finally, Comcast is on board Yuan Xu (Danny)

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Comcast is reported to acquire the TV ad-targeting company: Visible World – Finally. The transformation towards data driven advertising...
Saturday, February 21, 2015

Youtube for Kids: not just a $$ move? Yuan (Danny) Xu

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Google is about to release a kid-version youtube app for smartphones and tablets featuring popular television shows for preschoolers.  Inte...
Saturday, February 14, 2015

Advertising in more personal communication channels

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Recently, Wechat App announced that they would push out advertisements in the “moment” section in their app. This news immediately generate...
Saturday, February 07, 2015

Privacy in the Digital Marketing Age

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One of my Professors once said: in this internet era, privacy is dead. Indeed, it seems that out of all the people who live in this world, t...
Friday, January 30, 2015

The Million Dollar Dump

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The Super Bowl is here! And so is the golden season for advertisements. As one of the most celebrated sports events in United States, Super...
Sunday, January 25, 2015

Power of Data Mining in the Digital Marketing Age for Consumers Yuan Xu (Danny)

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The Target store knows your family member’s pregnancy progress better than you do. Can you believe it? For many people, this might be ...