Showing posts with label Yulian Fedulov. Show all posts
Showing posts with label Yulian Fedulov. Show all posts
Thursday, April 09, 2015

Digital Marketing in the Internet of Things

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Marketing has become more complex very quickly in the last 2 decades. We went from worrying about how to make clever and funny commercial to...
Friday, March 27, 2015

The Next Social Media Frontier: Live Streaming

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First was facebook, then youtube and twitter, then Instagram and snapchat and now meerkat and periscope. It went from text, to pictures, to ...
Saturday, March 14, 2015

Brick and Mortar in the Digital Age

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Google has been an internet company since the day it started. It has pioneered the way digital marketing is done and has helped numerous mer...
Tuesday, March 03, 2015

Geico Winning the War Against Ad Skipping

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My greatest nemesis on the internet is the 30 second ad that is standing directly between me and that funny cat video I desperately want to ...
Wednesday, February 25, 2015

Fragmentation VS. Context

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The article discusses the challenges that the multiple screen experience poses for advertising since we no longer all watch Justified at one...
Wednesday, February 18, 2015

Breaking News: Facebook is focused on Advertisers

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Ok, so maybe between all the ads and promoted material in our news feed on Facebook this isn't breaking news. This does, however, raise ...
Sunday, February 15, 2015

Closing Open Networks

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Significant number of current digital marketing platforms have been built as open networks that have no barriers (e.g., facebook, pintrest, ...
Thursday, February 05, 2015

Attribution is the Name of the Game

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Last week someone proudly said "Digital marketing accounted for 8% of our new account sales last week". My first two thoughts were...
Wednesday, January 28, 2015

Is the Superbowl the Next Christmas?

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Christmas has outgrown the month of December and has consumed Thanksgiving with Christmas decorations starting to go up as soon as Hall...
Friday, January 23, 2015

The Next Marketing Frontier

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Video games have become the leading form of entertainment, growing from a $1.5 Billion market in 1982 to over $100 Billion in 2014. Gartner ...