A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts
Friday, March 13, 2015

Tourism New Zealand is a great case study for digital marketing

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While I was doing some research on New Zealand tourism for a family trip next winter, I came across an interesting interview on Skift.com w...
Thursday, February 12, 2015

Mobile SEO: More than a Smaller Screen

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Google 'Mobile SEO best practice', and you would see experts and enthusiasts giving countless bullet points on how to succeed over a...
Sunday, February 01, 2015

A picture is woth 1,000 words (or a Big Mac)

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It is said that a picture is worth a thousand words, and we now know that a picture is apparently also worth a Bic Mac. During the Super ...
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