A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label ad networks. Show all posts
Showing posts with label ad networks. Show all posts
Saturday, January 24, 2009

Online Publishers Association Concludes Ads Are Most Effective On Content Sites

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Recent research from the Online Publishers Association (OPA) uses brand metric data to conclude that ads placed on content sites (OPA memb...
Wednesday, April 09, 2008

Online Advertising = Pork Bellies

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Paidcontent has interesting commentary by internet ad execs on a "comment made at the Interactive Advertising Bureau's annual confe...
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