A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label ad-blocking. Show all posts
Showing posts with label ad-blocking. Show all posts
Saturday, October 03, 2015

Rise of ad-blockers shows advertising does not understand mobile, say experts

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“Apple's shiny new mobile system iOS 9 allows a nyone using an iPhone to cut out ads, taking a bite out of the $31.9bn mobile ad market...

British Vogue Research: Ad-blocking has limited impact on visually-oriented publishings

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    Fears have been mongering around since Apple unveiled its most recent iOS system allowing ad blocking. Nevertheless, this trepidation...
Saturday, September 26, 2015

The Paradox of Ad Blocking

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Launch of IOS 9 and its support for ad blocking apps on Safari has brought the issue of ad blockers to the forefront among advertisers, publ...
Saturday, September 12, 2015

Rise in ad-blocking = rise of creative digital marketing

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The usage of ad blocking is on the rise. A recent techcrunch article mentioned that today ~198M people globally use ad-blocking software (o...
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