Today I read a post about another one of Google's initiatives, which is based around app streaming. The streaming service has not been particularly popular on other platforms - for example, Playstation 4 users were reluctant to use the service for streaming PS3 games. However, on mobile platform the dynamics might prove to be very different.
With this move Google is basically decreasing the distance between customer and his needs, assuming the app publisher provides his approval. This effort shows how desperate Google is to tap into the mobile users market - because they spend a majority of their time in apps instead of web browsers. If successful, this could mean another huge chunk of revenues going to Google - because I strongly believe that once the service takes off Google will do one of three things:
a) either start charging publishers a fee from their sales
b) create a subscription-based service for consumers
c) make money through advertising in streamed apps
Whether this effort is going to be successful remains to be seen, but I am quite pessimistic about it.
http://adage.com/article/digital/google-lets-people-view-app-content-downloading/301443/
With this move Google is basically decreasing the distance between customer and his needs, assuming the app publisher provides his approval. This effort shows how desperate Google is to tap into the mobile users market - because they spend a majority of their time in apps instead of web browsers. If successful, this could mean another huge chunk of revenues going to Google - because I strongly believe that once the service takes off Google will do one of three things:
a) either start charging publishers a fee from their sales
b) create a subscription-based service for consumers
c) make money through advertising in streamed apps
Whether this effort is going to be successful remains to be seen, but I am quite pessimistic about it.
http://adage.com/article/digital/google-lets-people-view-app-content-downloading/301443/
