A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label click through. Show all posts
Showing posts with label click through. Show all posts
Saturday, June 29, 2013

Huge Facebook (Advertising) Improvement

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Notoriously, Facebook has had terrible advertising conversion results compared to search or even other normal websites.  In search, a custom...
Monday, May 18, 2009

the mini-cooper isn't getting any bigger.

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In the WSJ today, a brief article about how the advertising "pie" online isn't getting any bigger, and that any business seek...
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