A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label consumer engagement. Show all posts
Showing posts with label consumer engagement. Show all posts
Wednesday, November 05, 2014

Ever Thought About Modeling?

›
In an effort to further personalize the advertising experience, Slate Cosmetics is asking consumers to upload photos of themselves to fea...
Sunday, June 22, 2014

Cupcake Unicorns and a little company called Coca-Cola

›
Being consistently ranked as one of the most valuable and recognized brands in the world is no mean feat and when your product ...
Tuesday, August 09, 2011

PART 2: Absolut-ly Expanded - The LongTail of Absolut Vodka

›
Who ever said that vodka has to be plain or flavorless? Absolut took a page from Chris Anderson’s Long Tail and applied it to vodka. The...
›
Home
View web version
Powered by Blogger.