A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label content creation. Show all posts
Showing posts with label content creation. Show all posts
Saturday, May 20, 2017

Content Curation Always Matters For Business Growth

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This article shed light on how the internet giants Tecent and Alibaba attract both marketers and consumers. Two big phenomena currently e...
Thursday, April 14, 2016

Facebook and the Commodification of News

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By Blaire Townshend A recent article on Wired by Julia Greenberg outlines the symbiotic relationship that currently exists between Faceboo...
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