A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label content sites. Show all posts
Showing posts with label content sites. Show all posts
Wednesday, July 06, 2011

So Much For AOL's Local Content Strategy

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AOL has been making a lot of noise about how local content bringing in local ads will be the cornerstone of its rebirth. That was theoretica...
Saturday, January 24, 2009

Online Publishers Association Concludes Ads Are Most Effective On Content Sites

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Recent research from the Online Publishers Association (OPA) uses brand metric data to conclude that ads placed on content sites (OPA memb...
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