A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label contently. Show all posts
Showing posts with label contently. Show all posts
Sunday, July 20, 2014

Branded Content: Is it better to own or sponsor?

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As branded content surges as an alternative to digital ads, m any advertisers are facing essentially the same question - d o they make thei...
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