A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label direct-marketing. Show all posts
Showing posts with label direct-marketing. Show all posts
Monday, May 24, 2010

How to market alcohol in the digital age

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One of my favored purveyors of ingredients for liquid libations-- Shopper's Vineyard in New Jersey--takes advantage of a variety of web...
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