A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label display ads. Show all posts
Showing posts with label display ads. Show all posts
Sunday, November 28, 2021

The Rise of Email this Holiday Season

›
Kate Kaye at Protocol discusses how the impact of losing access to third-party company data has made retailers even more incentivized to acq...
Friday, July 08, 2011

Is MySpace's Data Worth More Than Its Traffic?

›
Like most people, I haven't visited my MySpace page in years. But when I signed up, I supplied them with a lot of personal information,...
1 comment:
Sunday, July 03, 2011

Amazon and Display Ads

›
Amazon recently closed a deal with demand-site platform Triggit which will allow the e-commerce giant to expand its existing retargeting eff...
Tuesday, June 14, 2011

What does the AdMeld Acquisition Mean?

›
Quite simply it means Google is consolidating it’s overwhelming dominance of display advertising. From my initial glance at the acquisition,...
Saturday, January 27, 2007

Google Bomb

›
On 25 th January, Google announce officially that they have an algorithm that correct / avoid the effect know as Google Bomb (see wikipedi...
Friday, January 26, 2007

Poorly placed display ads

›
Continuing our conversation in class yesterday about when ad placements can really hurt a company.... check out these hilarious combinations...
›
Home
View web version
Powered by Blogger.