A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label email ROI. Show all posts
Showing posts with label email ROI. Show all posts
Friday, July 21, 2017

Email Marketing: What Do Your Customers Really Want?

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Like it or hate it – email continues to reign as one of the most effective tools to engage with consumers in a personalized way. A research...
Friday, February 27, 2009

E-Mail Newsletters the Way to Go?

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More and more web sites will be pushing newsletters into your inboxes in 2009. There is no contest when it comes to the economics of advert...
Tuesday, October 30, 2007

Why "SPAM" is here to stay.

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Some of you may define SPAM as the Rolex and Viagra emails that don't actually seem to be selling anything and are chock full of misspel...
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