A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label email advertising. Show all posts
Showing posts with label email advertising. Show all posts
Sunday, November 28, 2021

The Rise of Email this Holiday Season

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Kate Kaye at Protocol discusses how the impact of losing access to third-party company data has made retailers even more incentivized to acq...
Monday, November 30, 2015

Email Marketing in the Mobile Age

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112 billions business emails are being sent everyday, 93 billion private mails. Even though it is not perceived as a very "hip" c...
Saturday, November 08, 2014

World's best Spammers: and the winners are...

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After deleting 2751 unopened emails from my junk folder I thought about our DM class on email marketing. I was surprised by the effectivenes...
Wednesday, May 20, 2009

email marketing is still alive

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In spite of spam and the advancement in approaches to distribute marketing information over the internet, email still remains an effective m...
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