A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label email marketing metrics. Show all posts
Showing posts with label email marketing metrics. Show all posts
Friday, July 21, 2017

Email Marketing: What Do Your Customers Really Want?

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Like it or hate it – email continues to reign as one of the most effective tools to engage with consumers in a personalized way. A research...
Monday, February 09, 2015

How to win at Email Marketing

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Tonight I saw a blurb on TechCrunch about a new email marketing company called Iterable raising a seed round, and it got me thinking: email...
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