Showing posts with label google+. Show all posts
Showing posts with label google+. Show all posts
Monday, November 08, 2021

Has the Pandemic Really Accelerated Digital Marketing Trends?

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Jessica Hawthorne-Castro of Adweek argues that not only has the pandemic accelerated remote work and our adoption of delivery and home-based...
Wednesday, October 13, 2021

Digital Privacy and Who Pays for the Internet?

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I missed this great piece on the tension between digital privacy and firms on Madison Avenue from Brian Chen of the New York Times when it ...
Friday, October 08, 2021

Lies, Damn Lies and Ads

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  Lies, Damn Lies and Ads Google bringing ethics to ads  - by banning advertisements that deny climate change, Google is taking a big step t...
Friday, September 17, 2021

Digital Marketing in Social Media

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  As human behavior continues to shift in a digital world, so does the way we interact with brands and each other. Included in this shift of...
Wednesday, March 06, 2019

Google Ad Manager is Now Adopting First Price Auctions for Programmatic

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Google Ad Manager - formerly known as DoubleClick - is now adopting first price auctions as means of simplifying programmatic buying and ma...
Monday, February 04, 2019

Would you sell your iPhone usage data for $20 a month?

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The latest scandal among the tech giants last week was that both Facebook and Google were found to have been paying selected users to all...
Saturday, January 26, 2019

Google will take care of your campaigns

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Recently, some Google clients received an email with intriguing words inside: “We’ll focus on your campaigns, so you can foc...
Wednesday, January 23, 2019

Personalize Bots to Perform Mundane Tasks? Implications for Off-site Optimization.

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Bots are trending in the artificial intelligence industry. I don't mean the infamous Russian 'bots' which are mainly people-run,...
Friday, June 23, 2017

Looking for a new job? See how Google, Snapchat, and LinkedIn can help you!

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If you are looking for jobs, the internet has newer ways to help you! While Google rolled out a search engine for jobs this week, Snapchat l...
Sunday, December 06, 2015

Big tech competing for the Virtual Reality market

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Not only Google, Facebook and Samsung are in the race to gain the market of VR devices, but many of the big entertainment companies such as...
Thursday, December 03, 2015

Capture the Micro-moments and win customers

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Micro-moments is a recent novelty term invented by Google, which refers to the instant that triggers consumers to either search online or m...
Tuesday, November 24, 2015

Google launches app streaming service

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Today I read a post about another one of Google's initiatives, which is based around app streaming. The streaming service has not been ...
Monday, November 23, 2015

Keeping Google search relevant on mobile

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One of the Google’s Moonshot projects, app-streaming, was announced to go live last week. It consists in showing up apps content in the mo...

Mobile Advertising: Trends & Challenges

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With mobile marketing becoming the clear trend nowadays, companies are leveraging the app-install ads implemented by Facebook, Google and T...