A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label hedonic consumption. Show all posts
Showing posts with label hedonic consumption. Show all posts
Sunday, January 25, 2015

Reward for refering a friend: NOT always generating WOM in promotional emails

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The holiday season just ended, and my inbox is piled up with various promotional emails. A consumer behavior student at Columbia myself, I a...
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