A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label journalism. Show all posts
Showing posts with label journalism. Show all posts
Monday, December 07, 2015

How do Traditional Media Fight Back: Three Ways Publishers Embrace Digital Channels

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The pervading digital media has long eclipsed publishers and TV channels. Nevertheless, several major traditional media companies have been...
Friday, March 13, 2015

The New York Times Gets Instagram!

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In the face of hyper-digitialization, one could say that the newspapers struggled the most to find ways to survive. It was no exception for ...
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