A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label long tail; online advertising; comScore. Show all posts
Showing posts with label long tail; online advertising; comScore. Show all posts
Saturday, January 24, 2009

Online Publishers Association Concludes Ads Are Most Effective On Content Sites

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Recent research from the Online Publishers Association (OPA) uses brand metric data to conclude that ads placed on content sites (OPA memb...
Saturday, December 08, 2007

The Mid-tail?

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As I was catching up on reading email newsletters from the past couple of weeks I came across this interesting advertising analysis that fur...
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