A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label luxury brands. Show all posts
Showing posts with label luxury brands. Show all posts
Wednesday, February 18, 2015

The Dilemma of Digital Marketing for Luxury Brands

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http://www.theguardian.com/ marketing-luxury-goods-feb-15/ 2015/feb/16/digital-marketing- luxury-brands This article made me think abou...
Monday, November 10, 2014

Luxury Brands and Retailers Still Cautious about Social Media

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In the history of marketing, luxury retailers have usually been the last to adapt to technology including radio ads, television commercial...
Monday, September 29, 2014

Luxury Online Flagships Go For a Redesign

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Luxury brands have traditionally been a bit slower to take up new technologies, therefore it is interesting to watch when and at what pace ...
Friday, October 14, 2011

Luxury Brands in the Digital Space

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Like any other women my age, I have a bit of a taste for luxury brand bags and shoes. Shocker there, right? But I'm also a marketer an...
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