A recent eMarketer article announced that there are now one billion mobile applications. The main player benefiting from this dramatic increase in mobile applications over the last several years is of course Apple, with its iPhone and the mobile application store.
While the iPhone was the not the first 'smart device', I believe it is the single smart device that will change the market - and these mobile applications are the main drivers of iPhone's sales growth. It is likely that the "cellphone" as we knew it from 1995-2006 will quickly fade out over the next several years and be replaced by these smart devices which, in addition to being a mobile phone, are a camera, an internet browser, email and text messenger, and, most importantly, a mini computer running all of these new applications.
Allowing open source software developers to create applications for the iPhone was a brilliant move by Apple because it served to drive the sales of iPhones, which could do more for users everyday. It fits with the web 3.0 model, where users are the ones driving trends. While many of these applications are silly trivial games, others have proven to be extremely useful (like iWant) and innovative (like Shazam, which can recognize songs name simply by holding the iPhone next to a speaker playing music). While other smart devices will eventually eat into Apple's market share, the iPhone has developed a huge "first mover" advantage by anticipating the tremendous growth of these open source applications.
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Showing posts with label mobile apps accessories. Show all posts
Showing posts with label mobile apps accessories. Show all posts
Tuesday, June 09, 2009
Monday, February 23, 2009
Cool apps and accessories for mobiles...
Hi class!
We have seen that companies are trying many ways to get into the minds of their customers and the next wave is expected to be mobile apps. To track some of the latest apps and offers, I came across this useful website:
www.mobilecrunch.com
It is part of techcrunch, which, as you may know, features tech start ups, gadgets, news and more. A quick visit there and you can see that CNBC report that Sprint has the exclusive rights to the Pre in the US for all of 2009. Watch this space!
G
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