A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label personalization. Show all posts
Showing posts with label personalization. Show all posts
Friday, July 21, 2017

Email Marketing: What Do Your Customers Really Want?

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Like it or hate it – email continues to reign as one of the most effective tools to engage with consumers in a personalized way. A research...
Friday, April 10, 2015

Ways Content Marketing Will Change in 2015

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Like the 29.6% of respondents to a Smart Insights survey, I too believe (I know) content marketing will be the biggest part of marketing for...
Wednesday, October 08, 2014

Why the Customer Journey Officer is the New CEO

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The world is changing, and consumers no longer want marketing targeted towards the masses, but personalized, custom communications, speakin...
Sunday, June 05, 2011

Watch out! You may be inside a "filter bubble"!

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A recent TED talk by Eli Pariser describes some of the perils of personalized search. He explains how as Google gets better and better at k...
1 comment:
Friday, April 04, 2008

The quest for ever-more personalization

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We've talked in class about the benefits online retailers enjoy when they can personalize the experience of users browsing the site, pre...
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