A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label personalized marketing. Show all posts
Showing posts with label personalized marketing. Show all posts
Wednesday, October 08, 2014

Why the Customer Journey Officer is the New CEO

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The world is changing, and consumers no longer want marketing targeted towards the masses, but personalized, custom communications, speakin...
Monday, September 22, 2014

How Big Data is Enhancing the Travel Experience

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How Big Data is Enhancing the Travel Experience  Elina Boncheva  With each travel search we make whether on an online travel ag...
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