A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label programatic advertising. Show all posts
Showing posts with label programatic advertising. Show all posts
Wednesday, March 20, 2019

Programmatic Ad Buying Solves All Problems, Until It Creates New Ones

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You weren’t the only one who was freaking out last week when Facebook’s servers were down; advertisers were also caught without access to ...
Sunday, November 08, 2015

Ads that no one sees

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AppNexus announced that it would allow advertisers to pay only for those digital ads that are actually seen by people. This is a very impor...
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