A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label retargeting. Show all posts
Showing posts with label retargeting. Show all posts
Friday, November 20, 2015

Connection of TV ads and Mobile for more efficient targeting

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      Concerns exist for how effectiveness are TV ads in promoting brand awareness and more importantly,  driving consumers down toward the...
Monday, November 24, 2014

Apple improves its retargeting capabilities

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Apple and AdRoll have joined in partnership so that AdRoll's retargeting and programmatic buying capabilities will be available for App...
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