Wow! For the first time, the New York Times seems to be placing an ad (for SAP) as a splash page, which you have to pass to get to their home page. Have they done this before? It makes sense as a business decision, given their dismal financial situation (although apparently they're not going bankrupt: http://www.businessinsider.com/2009/1/new-york-times-were-not-going-bankrupt-in-may-nyt).
On the other hand, maybe it's not a wise business decision. I read that NYTimes.com is the most commonly set homepage. I wonder how this will affect their readership. NYTimes.com is my homepage, but if the splash ads become more aggressive or difficult to sidestep, I will change my homepage to something less irritating.
It seems as if internet marketing is poised to both save and destroy old media.
Showing posts with label splash. Show all posts
Showing posts with label splash. Show all posts
Wednesday, June 03, 2009
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