A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label strategic partners. Show all posts
Showing posts with label strategic partners. Show all posts
Friday, February 13, 2015

Citi Partners with Zillow in Digital Marketing Push

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In a move that proves that good old fashioned targeting and strategic marketing alliances are not old hat for digital marketers, Citi has p...
Monday, November 17, 2014

Brands Create Authenticity with New Content Partners

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AdAge is reporting that brands have stepped up their efforts to create engaging content with two specific strategic partners; publishers and...
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