A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label targeted marketing. Show all posts
Showing posts with label targeted marketing. Show all posts
Wednesday, July 04, 2018

How to Create a Buyer Persona

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How to Create a Buyer Persona Since digital marketing is becoming more targeted and personalized than ever before, direct-to-consumer ...
Monday, November 03, 2014

Four Key Steps to Engage the Millennial Traveler

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Every destination we step in from the chilly breathtaking glaciers along the hiking paths of El Chaltén to bustling charming metropolises ...
Sunday, October 12, 2014

Let’s talk SELFIES

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Selfies are all up in the news these days. I came across two topics that I want to talk about: 1) how marketers are stalking your selfies ...
Thursday, June 12, 2014

Facebook about to show better targeted ads

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Facebook announced today that they want to use the activities of their users on the web and in apps to  show better targeted ads. Part of su...
Saturday, June 08, 2013

targeted advertising

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With the advance of information technology, more and more firms start to use targeted advertisement in their digital marketing strategy to...
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