A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label viral. Show all posts
Showing posts with label viral. Show all posts
Sunday, November 16, 2014

Kim Kardashian is the best traffic generator of the week

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Kim Kardashian proved to be the best traffic generator of the last week. The famous pictures published by the Paper have indeed 6.6 millio...
Sunday, November 09, 2014

Two Fairies Spreading Christmas Cheer

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Marks & Spencer seemed to have hit the nail on the head with its new viral ad campaign for Christmas.  The company revealed it was behin...
Tuesday, July 08, 2014

How a simple tweet went viral, copyright protection and other things...

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It’s a marketer’s dream to go viral, that too for free, however when I recently tweeted about my sister taking a selfie with one of Bollywo...
Monday, June 27, 2011

Social Networks and Word of Mouth (WoM) – a perfect marriage

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Some history A network is defined as a set of nodes and links. In the late 18th century Euler invented the field of network theory. For the ...
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