A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label word of mouth. Show all posts
Showing posts with label word of mouth. Show all posts
Sunday, January 25, 2015

Reward for refering a friend: NOT always generating WOM in promotional emails

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The holiday season just ended, and my inbox is piled up with various promotional emails. A consumer behavior student at Columbia myself, I a...
Monday, June 27, 2011

Social Networks and Word of Mouth (WoM) – a perfect marriage

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Some history A network is defined as a set of nodes and links. In the late 18th century Euler invented the field of network theory. For the ...
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