A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label zillow. Show all posts
Showing posts with label zillow. Show all posts
Friday, February 20, 2015

Citi Launches Digital Marketing Push with Zillow

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Citi recently formed a digital marketing relationship with Zillow (and subsequently StreetEasy). The new partnership is a good example of ho...
Friday, February 13, 2015

Citi Partners with Zillow in Digital Marketing Push

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In a move that proves that good old fashioned targeting and strategic marketing alliances are not old hat for digital marketers, Citi has p...
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