A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Friday, October 27, 2006

Facebook and Myspace have peaked....

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The WSJ points out a so-called seasonal flattening of Myspace and Facebook's traffic... Both MySpace and Facebook lost visitors in Sept...
Wednesday, October 25, 2006

think or feel

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People think or feel? People feel, not think. - Rochelle (Shelly) Lazarus, Chairman & CEO, Ogilvy & Mather Inc. My questions are, ...
Tuesday, October 17, 2006

Let's Go! Second Life

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Wired has a great set of articles about Second Life for tourists...
Monday, October 16, 2006

Reuters opens Second Life news bureau

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Reuters , one of the (real) world's largest news organizations, has announced that it will begin publishing news in the online video gam...
Saturday, October 14, 2006

YouTube - Keys to Success

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Hello, I'm just preparing for my interviews by reading some recent releases of the FT. The issue from Monday, October 9'th contain...

You Tube and Big Media

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Hello, As discussed in Class, YouTube is under the microscope of big media. Todays WSJ has an interesting article. Check out the trailer for...
Thursday, October 12, 2006

Yahoo! enters the photo sharing space?

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Well not exactly, but this seems like a nice idea. In our love affair with free information whenever and whereever, Yahoo is trying a new mo...

Demon Wife blogs going beyond the web

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An article from the Wall Street Journal titled" How Demon Wife Became a Media Star...", described how a business man created a bl...

Online Fantasy Games

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Last Thursday's Wall Streeet Journal had an article titled "The Knights of Networking" which describes a online video game tha...

Started here at Columbia

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A current Columbia student started a new search website called Zotspot. This new site differentiating point is that it shares revenue with y...

Started here at Columbia

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A current Columbia student started a new search website called Zotspot. This new site differentiating point is that it shares revenue with y...

Preteens shopping on-line

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Hazard Ahead: Preteen Fashions The NY Times article, “Hazard Ahead: Preteen Fashions” relates exactly to what we were discussing in clas...

Mosquito Box

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http://news.bbc.co.uk/2/hi/uk_news/wales/south_east/5382324.stm Interesting article that speaks about a company that designed the...

The future of open source

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An article presenting the extract of study by IDC about the future impact of the "open source" movement. http://ce.tekrati.com/r...

Can Yahoo! be classified as a slowpoke? (Sorry, Hootan!)

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A recent New York times article notes that Yahoo! may be losing speed and innovation relative to its competitors. Yahoo! was interested only...

Can Yahoo! be classified as a slowpoke? (Sorry, Hootan!)

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A recent New York times article notes that Yahoo! may be losing speed and innovation relative to its competitors. Yahoo! was interested onl...

Would you rather be a professor or a billionaire?

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An article in today's New York times profiles the third founder of YouTube, Jawed Karim. Karim first's (huge) internet success was t...

How Does GoogTube "Change the Game?"

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Link to an interesting blog with several postings on how Google's acquisition of YouTube could change the media/web landscape. A few int...

Lets hear it for the ladies!

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According to recent research from M:Metrics, the number of ringtones downloaded has grown by 20% in the past year. However, the number of m...

US – tops in ringtones!

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http://www.mmetrics.com/press/PressRelease.aspx?article=20060912-sept06benchmark Since, we are so accustomed to hearing how the US lags...
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