A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Tuesday, August 28, 2007

Heineken Viral Video

›
A little example of viral video from my client Heineken - check it out! Heineken Draught Keg URL : http://heinekendraughtkeg.com/embed/?just...
Thursday, August 16, 2007

"Bloggers are Monkeys"... Linkbait?

›
An interesting ad campaign for a Brazilian newspaper has hatched a Catch-22 discussion. It seems the newspaper humorously referenced blogge...
Monday, February 26, 2007

Panama's off to a strong start

›
ComScore Networks has released results of a study tracking the success of Yahoo!'s new search advertising system Project Panama. Since ...

eMarketer predicts falling growth in online ad spending

›
According to new eMarketer estimates, online ad spending in the United States will rise by 19 percent in 2007, significantly less than the 3...

CBS moves into the neighborhood

›
CBS is moving into the Second Life neighborhood as a new partnership was announced today with The Electric Sheep Compan...

AdSense formally takes on video advertising

›
Google has formalized its video AdSense program. Video ads now appear inside Google ad boxes on sites that are relevant to the content of th...

A Wikipedia Search Engine ?

›
"Search is a fundamental part of the infrastructure of the Internet and therefore human society as a whole," he added. "The m...

The Real Revolution: The Web 2.0 hype or Proprietary content ?

›
"As an academic researcher, I am continually impressed by the excellent online databases that are (according to the email marketing, so...

China's & online piracy

›
China's piracy: not just cheap goods; movies, publishing and software too... In the article below "Chinese Government promises to h...

Next Generation Search : guided navigation & audio/video search

›
Interesting new ideas in search : A "Social Radio" , "Phonetic Audio Tag" search and more... "A Look at the Next Ge...

"The Long Tail of Bud"

›
"The Long Tail of Bud" article below illustrates how big corp are trying to tap the long tail effect; here with Bud's example,...
Sunday, February 25, 2007

A History Department Bans Citing Wikipedia as a Research Source

›
Not so quick to rebuff the door to door salesman. Wikipiedia is not yet Encylopedia Brittanica. From the New York Times When half a dozen s...
1 comment:

Amazon invest in Shelfari

›
Amazon has invested $1 m in Shelfari, a website where users input all of the books they own, and have an online visual representation of the...

My Space is starting to block third party widgets

›
I read this article about MySpace blocking Imeem, some popular widget that you can use. This is the just the last of a series of blocked wid...
Saturday, February 24, 2007

What Americans are doing on the Internet.

›
Curious about Internet usage statistics? Check out www.hitwise.com. They have some really interesting and well presented industry data. It w...
Friday, February 23, 2007

Google takes on Microsoft Office

›
Google today announced the launch of a new bundle of services targeted at corporations which include web based word processing and spreadshe...

Google and Yahoo Join Ranks of Top 30 Media Companies in the world

›
Time Warner tops this years list. The top 30 companies collectively generated $215 billion in media revenues. The rankings are based on reve...

IPTV and Web 2.0 Getting Together

›
Verizon Offers Revver UGC Content to Pay-TV, Broadband Consumers NEW YORK, February 22: Customers of Verizon’s FiOS TV pay-TV service, as we...
Wednesday, February 21, 2007

A video is worth a million words - Travel, College Tours etc.

›
Last week we talked about the travel industry and the Internet. Here's an interesting website: www.turnhere.com I believe this is a bri...

Second Life Job Fairs

›
TMP Worldwide is hosting job fairs and conducting interviews in the Second Life Universe. Companies can target the digital savvy 24-44 year...
‹
›
Home
View web version
Powered by Blogger.