A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Sunday, April 20, 2008

Too Much of a Good Thing

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Today’s New York Times “Digital Domain” section addresses the ongoing dilemma of the overcrowded email inbox. Mentioning “email bankruptcy” ...

TMI (too much information)

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I caught an item in Wired magazine this month, but hasn't been posted on their site yet. This post ( http://www.jackhumphrey.com/friday...

5 Studios Form a New JV to Ride the New Wave of PayTV and VOD

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Viacom, MGM Studios, and Lionsgate announced this afternoon that they have decided to come together in a joint venture that will launch payT...

The rise of "my"

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I stumbled across this article in today’s NYTimes in the Style section, about the rise of “my.” websites – mycoke, mySpace, etc. http:...

Ways for online ads to go offline

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With the technologies such as RFID (Radio Frequency Identification) and GPS, messages to customers can be in the right place at the right ti...

UK Online Spending Ad Spending to Beat TV in '09

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In '09, spending on online advertising will surpass that of TV ads in the UK, according to a report from the Internet Advertising Burea...

"Gossip Girl" Goes Offline

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I don't watch this show, but I'm sure many 18-34 year old fans of "Gossip Girl" who can't catch it when it airs on the...

Farmers Market(ing)?

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I thought this was an interesting article. Very short. But it talks about a division of DuPont Co. buying stake in an online marketing comp...

Goodbye Online Banking! Hello Mobile!

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25% of US online banking users have told comScore they are interested in mobile banking in their "April 2008 Online Banking Report...

Open Source Census

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Although we briefly talked about open source in class, here’s some news about it from the business side on nytimes.com . The article reports...
Saturday, April 19, 2008

Will all software go online?

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Yesterday's WSJ noted that Microsoft will experiment with a subscription model for some of its consumer software suites like Office, al...
Friday, April 18, 2008

Clickable Video is Here!

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Check out this site Videoclix to see this new emerging media channel of clickable video. These video clips allow interactive Hypervideo ...

Facebook to crack crime?

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On nytimes.com today, an article reports that The Greater Manchester Police force (GMP) has created a Facebook application to help them get...

Monetizing Social Networks: wired critiques Google's handling of the MySpace deal

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An article posted today on wired.com criticizes Google's attempt to monetize social networking on MySpace: How Google Has Screwed Up the...

The Long Tail of Journalism: Integrating blogging into mainstream news sources

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Ran across this article on CNN this morning. Blog brings human face to big-city murder For about an hour it got top billing on CNN's we...

"Surviving High School" The Mobile Game and its Marketing Potential

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http://adage.com/madisonandvine/article?article_id=126445 In Ad Age today there was an article that discusses "Surviving High School...

Seatguru and Google to buy Expedia?

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Another good example of product differentiation in the online travel industry, that was not mention in class, is Seatguru.com. The website...
Thursday, April 17, 2008

Child Advocates vs. Online Marketers

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According to a recent LA Times article, a coalition of child advocates and medical groups, including the American Academy of Pediatrics and ...

More Privacy Backlash Concerns

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According to techcruch, Blockbuster just got sued for privacy violations related to its Beacon ads through Facebook. This particular laws...

Medical advertising on WebMD (providing information or offending users)

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I also read the article on Google/Microsoft and your Health Records a couple days ago and was very shocked by the idea of Google or Microsof...
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