A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Wednesday, January 27, 2010

The New SEO -> SMO: Social Media Optimization

›
The hot topic du jour is how to have your company's brand represented in social media. How do you engage your customers? Where are the ...
Tuesday, January 26, 2010

Is the tablet really more imporatnt the the State of the Union

›
Apple is supposedly announcing a new device tomorrow, the fabled tablet. The blogosphere and the internet as a whole are going nuts about th...

Word of the Year

›
As companies scramble to catch up with the wave of increasing social media usage among their consumers, many marketers are turning to tweets...

The growing business of mobile Internet advertising. Android challenges Iphone.

›
It looks pretty clear that the business of mobile Internet advertising is actually disputed by only two contenders: iPhone and Android. The ...
Monday, January 25, 2010

Creepy Ways Your Social Media Can Be Used

›
The new era of connectivity has encouraged many people to share private information -- silly, embarrassing or deeply personal -- with their ...

A Is for Amazon, B Is for Best Buy…

›
Back in the olden days, the sign that a corporation had hit the big time was when it got a single-letter stock symbol on the New York Stock...

Social Media Site Provides Free Advertising

›
In class we spoke about the many ways that social media sites such as facebook , also function as a marketer. Brand loyalty was discussed as...

A voice from China - The 'biggest victim' of cyber attacks?!

›
During the ‘Google' discussion in the previous class, as probably the only Chinese student, I did not contribute much. That's becau...
Sunday, January 24, 2010

Advertising with Facebook

›
In today's tough economic times, everyone is feeling the financial pinch. A quick and easy way for businesses to "find" extra ...

NYC REALTY CHECK Blog #1 - Property Shark

›
NYC REALTY CHECK  Property Shark 1-28-10 Realty Check updates market developments, then correlates, examines and evaluates the business m...
Saturday, January 23, 2010

Google Voice is here to stay

›
In continuing their strategy to attain world domination, Google is starting to aggressively push out their Google Voice service to the web. ...
1 comment:

CBS Silicon Valley Tech Trek Recap.

›
Thought it might be relevant to cross post a summary of the recent CBS tech trek here: We just wrapped up the 12th CBS Silicon Valley trip ...
Sunday, November 22, 2009

International Contemporary Latin American Art Forum

›
Director: Javier Iturralde de Bracamonte Contact information: jli2109@columbia.edu/ +16465094298 Sponsored by: Institute of Fine ...
Monday, June 22, 2009

Feeling zero Guilt over Gilt...

›
What do you think about when the word "sample sale" comes up? Personally, I'm instantly hit with a series of images: People (m...
Sunday, June 21, 2009

Twitter on the Barricades: Six Lessons Learned

›
Political revolutions are often closely linked to communication tools. The American Revolution wasn’t caused by the proliferation of pamphle...
‹
›
Home
View web version
Powered by Blogger.