A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Sunday, July 17, 2011

Corporate Websites Versus Facebook

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On the corner of Canal Street and West Broadway there's a billboard for Jack Daniels. At the bottom of the ad, where you would usually ...

New challengers rising in China

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On July 6th some in our group have pointed out how Google is gradually pulling out of China and Baidu is the strongest presence (today also ...
1 comment:

Google+ vs. Facebook

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Most of us have been following the hype about Google+, the new social networking platform that has picked up more than 10 million members ov...
Saturday, July 16, 2011

YouTube.com planning to sell web series for $3.5 Million?

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        As Professor Kagan mentioned in class, Youtube is one of the most visited site on the web. Youtube.com has been trying to monetize t...
Friday, July 15, 2011

Twitter Ads- Novel or Nuisance?

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Twitter is set to launch a product called “Promoted Tweets To Followers” in early August. The “Promoted Tweet” ads that Twitter had been sel...
1 comment:

South Park Campaign Links to Facebook

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Comedy Central has unveiled a large promotional campaign to celebrate the 15th season of South Park. The campaign will include limited editi...
1 comment:

Video Game Giant Goes Social

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In an attempt to capture some of the social gaming market, Electronic Arts has acquired PopCap Games, a maker of online games such as Bejewe...
Wednesday, July 13, 2011

Versace and the Dos and Donts of Facebook

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In class on Monday we had a short introduction to the mistakes companies make in social media. Their faux pas sounded clear cut and egregiou...

Small Businesses That Understand Social Media - By MP MUELLER - New York Times

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July 11, 2011, 2:00 pm Blake Cervenka and his Yeti cake. Branded An insider’s guide to small-business marketing. A few weeks ago, I wrote ...
Monday, July 11, 2011

Is social media investment good for everybody?

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The entire world is crazy for social networks, every business small or big wants to be in there. And why shouldn’t they? As we have seen als...
1 comment:

Lady Gaga & Farmville

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Unicorns, crystals and sheep on motorcycles. The most unlikely of partnerships has created some pretty hilarious outcomes: Starting May17th,...

Social Networking Backlash

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I can’t help but feel jaded when I log on to Facebook these days. The volume of the content has just gotten overwhelming. My homepage and ...

Google+: Do we need this?

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I was reading up on what this whole Google+ fervor is about. Maybe it's because I'm getting older but I find it frankly quite usele...
1 comment:

Google’s Social Side and Its Threat to Digital Marketers

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The release of Gmail’s Priority Inbox is one of the most critical developments in the world of email marketing in recent years. Its release...
1 comment:

The importance of shaping the unwritten rules of B2C communication in social media

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Opening up a new channel to potential customers by tapping into communities through social media is what all corporate marketers strive to d...

Coupon Mama

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A recent article in AdAge focused on the cultural phenomenon of extreme couponers, now brought online by several mom bloggers. Coupon enthus...

2011 : The best year for Online Advertising - US Ad Spending making history

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With 20.2% Increase from last year, US Ad spending is expected to reach 31 billion dollar. With no surprise, Google will continue to lead by...

Does Facebook has a myspace feel to it?

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Google+ is out and it looks nice. Will it kill Facebook? This is question that many people argue passionately on either side of. While it is...
4 comments:

Your Advertisers Are Waiting...

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In an interesting story from AdWeek, Chip Bayers argues that brand advertising online is lagging badly because so many tech giants like Goo...

Google+: A New Spin on Your Email

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Admittedly, I may be a few weeks behind on this, but I felt inclined to post about this because of two reasons: 1. Since Google+ has jus...
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