A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Tuesday, August 09, 2011

PART 2: Absolut-ly Expanded - The LongTail of Absolut Vodka

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Who ever said that vodka has to be plain or flavorless? Absolut took a page from Chris Anderson’s Long Tail and applied it to vodka. The...

Absolut-ly Fabulous

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Reading Sophia's post title "An alcohol brand that knows how to engage young people..." reminded me of when I was ...

Impulse Buying - TV model being applied to Facebook and Social Media - NY Times

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Impulse Buying on TV Enters an Even Faster Phase By TANZINA VEGA TELEVISION pitchmen for quirky products like Pajama Jean...

A Call to Rethink Internet Search - NY Times

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A Call to Rethink Internet Search By STEVE LOHR “We could soon view today’s keyword searching with the same nostalgia and amusement reserv...

Sixth-Sense Technology - Augmented Reality

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During our last class on augmented reality, it became clear that the User Interface (UI) is a major factor in molding social media format an...

Luxury Goods & Augmented Reality

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The Potential Marketing Opportunities in Augmented Reality by Elizabeth Schofield for Fashion's Collective: A new-age marketing resourc...

Best Practices on Corporate Use of Social Media

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Best practices for developing a social media policy www.socialbrite.org - Socialmedia.biz founder J.D. Lasica is a senior fel...
Monday, August 08, 2011

Visual Artists are Loving Google+

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Here is a quick list for why so many visual artists are loving Google+ (summarized from an article in The Atlantic Magazine): Allows for i...

Daily Deals Bring Mixed Reviews in the Art World

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Just like all retailers and businesses, the arts want repeat visitors, so many are mixed on the popularity and use of daily deals, such as G...
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The end of social interactions?

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Today the WSJ published another article prizing the immense success that Google+ has had so far (up to date 20 million visits in just a mont...
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FBI Releases Mobile App To Help Locate Missing Children

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As I was researching information on the mobile web and its future influence on apps I came across this article . The FBI has just official...

Apple chooses Twitter over Facebook

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Apple recently anounced that it will integrate Twitter into iOS 5 and not Facebook. This is an interesting decision by the company given the...

Semantic web and your identity

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John Markoff of The New York Times is a storied technology journalist who has broken a number of stories, including the first mainstream med...
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Mobile: what matters is NFC

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I missed the mobile class because of a recruiting event in midtown, which made me sad – because I spent the last few years of my life workin...
1 comment:

User Generated Content != Social Media

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Social media and user generated content (UGC) overlap, but they shouldn’t be confused – the former is the passive result of people living th...
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Beware the Social Media hype cycle

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Social Media is new and exciting. No question. And it should be approached as a massive and growing opportunity. But social media has mat...

E-mail: “By the Numbers” misses the point

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It’s true that e-mail marketing is the unsung hero of digital marketing. It costs so little that even mild efficacy (1-2%) results in a hea...

Google+ Brand Pages

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In a few months Google will be launching "brand pages" on Google+ to rival Facebook's company fan pages. Mashable has summed u...
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Social media causing antisocial behavior in teens?

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According to this recent article on Mashable , studies have now shown that heavy use of social networking sites like Facebook among teens ca...
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Smartphone hacking on the rise

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While earlier we only had to worry about our phones being mysteriously lost on subways, or left behind in restaurants, there arise new ways ...
1 comment:
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