A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Tuesday, May 29, 2012

Be a tech co-founder

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Business Insider did some research on the 20 highest paying jobs at Google . I guess it isn't surprising that the list is dominated by ...
Monday, May 28, 2012

Startup-perks?

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The culture of start-ups has been written about extensively, especially in lieue of Apple's continual success and Facebook's IPO. Th...
Sunday, December 11, 2011

A new app for make-up allowing users to paint on their own photo

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It is often talked about virtual apparel stores, enabling to “try” online jeans and dresses with virtual movies and photos showing how these...

Cloud Computing

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Interesting Infographic: http://mashable.com/2011/12/11/cloud-computing-business-infographic/ The numbers so far seem to indicate that it do...

Is Soho going to become a showroom for m-commerce?

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Mobile commerce is still small relative to the overall e-commerce market. But it's on a steep upward trajectory thanks to the increasing...

The Impact of Facebook Tabs

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There are a few best practices that can be instituted in creating an effective Facebook page that garners customer engagement. I've alw...
Saturday, December 10, 2011

Tablet Users

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According to a new study, usage of tablet devices is incredibly strong with Asian-Americans and Hispanics. Approximately 12.6% of Hispanics ...

Really Reading It Later

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I guess I'm not the only one who feels like it's impossible to find time to read all the interesting articles that cross my path. Fo...
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It's the End of the Year: Time for a Top-10 List

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In the spirit of the new year, Mashable.com is offering a round-up of the top 10 viral video ads from 2011. The list includes the usual susp...
Friday, December 09, 2011

'Face' of Facebook speaks for itself

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     There are a lot of debates about why Facebook attracts so much attention. First of all, it is not the only one social media platform a...

Google+ knows who you Are!

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As the walls of privacy continue to fall down, Google+ has now uploaded a capability that mimics Facebook's facial recognition feature t...

The Next Facebook

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In light of the first question on the final; I asked myself: what will the next Facebook be? When Google+ first came out, there was a lot of...

'Adware' Frusterates Facebook, Google

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Today the Wall Street Journal reports that third-party software developer is wrecking havoc on the largest digital advertising platforms. ...

The world moving to mobile: one game at a time

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Another conversation around one of my favorite topics: cloud computing.  In my industry (cable and communications), cloud computing is a pow...

Facebook Subscribers/Subscriptions button: creepy

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There have been a few articles posted about the new Facebook functionality where your friends are able to view your subscriptions and subscr...

Mobile Payments - coming soon to you!

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Breaking (ish) news: LevelUp is launching a mobile payments web app that allows anyone on a web-connected device to pay with their phone — u...

Are We All Marketers?

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In the July 2011 McKinsey Quarterly , business journal of McKinsey and Company, an article titled We’re all marketers now discusses that ...

SEO and UGC

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One may argue that SEO is one of the most basic and optimal things a brand can begin with when creating a digital strategy. so how to pop to...

Twitter continues to "try" to be Facebook

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Recent updates to Twitter, available on both the mobile and web versions, Will allow customers to embed their tweets on blogs and other webs...

Facebook updates android app

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Facebook just recently updated it's Android app which has more of a feeling of the Facebook site. Interesting considering android device...
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