Monday, October 22, 2012

Obama and Romney in the Digital World

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As we all prepare to watch the last presidential debate tonight, I stumbled upon this article which I found particularly interesting. If yo...

Social Moms Lead the Way to Mobile

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In developing mobile marketing campaigns, don’t forget a key (and surprising) target audience: mothers.   This article shows how in 201...
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Friday, October 19, 2012

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An interesting article based on a research from Forrester exploring future role of mobile within marketing and how to get ready for that. A...

Newsweek Looks for Ways to Differentiate Online

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AdAge published an interesting interview with the CEO of Newsweek following the company’s announcement that they would stop selling hard ...
Tuesday, October 16, 2012

Tiny Road to Nowhere

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As someone fairly new to website link shortening, I had not yet considered the potential problems associated with shortening a URL.  A rec...

The Real Secret to Digital Marketing

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Everybody agrees that the advertising opportunity online is huge, but big brands and large corporate organizations are still weary of new m...

Amazon's Next Big Business is Selling You

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As an advertiser, whose data is the most valuable to you? Facebook, Google, or Amazon's? It's not an easy question to answer beca...

Facebook and Social Search

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Both Bing and Google have dabbled in social search, but Facebook clearly has a competitive advantage if they do decide to enter this market...

EU Cracks Down on Google Over Privacy

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Today, CNET.com reported that EU regulators are demanding Google make changes to its privacy policy .  In particular, the French Commission...
Monday, October 15, 2012

Google is Trying to Get a Chair in the Dinner Table

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Google says that searches in mobile devices grow during mealtimes. The company still wants to be the preffered search engine but without dis...

Social media in the arts: creating engagement through chaos

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For the culture sector to thrive we need to communicate both ideas and intention with clarity, says  Abhay Adhikari The culture sector h...

Social Media Begins to Drive the Political Conversation

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This article argues that the 2012 election is the "first truly social" one.  While the candidates in the 2008 election did use soc...

Dark Social: Beyond Facebook & Twitter

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The Atlantic has an interesting article on the idea of "dark social" or "direct social," which is the sharing of content...

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An interesting article on the growing role of Android, especially for Tablets. What took  my attention is not simply the growing role of An...
Sunday, October 14, 2012

Marketing in 5 years

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This  article  discusses where marketing will be in 5 years.  The surprising statistic is that TV ads will still have the largest spend by c...

Digital Ad Revenues Continue Double Digit Growth with Help from Mobile

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A New York Times blog post discusses recent revenue numbers coming out of the Interactive Advertising Bureau. Mobile ads continued to post s...

Continued Controversy Over "Do Not Track"

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The NYTimes today (Sunday, Oct 14) published an article that highlights the ongoing confusion and controversy over the "Do Not Track...

U.S. Postal Service Turns to Ad Industry for Help

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It's about time! At the annual Association of National Advertisers conference, USPS has announced that they hope mail will be a platform...
Saturday, October 13, 2012

Digital = The New Cable?

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At a recent industry conference, a Hollywood TV vet declared that digital is the new frontier for long-form original program. Although this ...

How Big Bird won on Twitter

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You’re a make-believe puppet character beloved to children all over the globe. Suddenly, a U.S. presidential candidate decides he’s got a...