A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Monday, August 04, 2014

On Shopping Cart Rescue and Discounts...

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Shopping cart rescue tactics have been a great way to re-engage consumers who almost bought something on a website but never converted.  The...

Those frustrating consequences of the rise of mobile

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Killing some time on my phone no less, I came across a highly entertaining post on BuzzFeed:  31 Reasons You Should Get Rid Of Your Smartpho...
Sunday, August 03, 2014

Google Now -- awesome or creepy?

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As an android user, I have recently become familiar with the benefits of Google Now.  The cards on my phone serve up relevant information be...

Mobile search means business

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Convinceandconvert.com recently posted that "70% of mobile searches lead to online action within an hour." Furthermore, it said th...

Google Quick Answers -- to Everything!

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Google has been serving up 'quick answers' to various search queeries in order to keep searchers in their results.  I first experien...

Whack-a-Mole and the Legal Mess From UGC Online

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I was THRILLED the other night when I watched an episode on the Good Wife titled "Whack-a-Mole."  In this episode, members of Scab...

Facebook users call 911 over site outage?!

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I caught an article today in the news feed for Facebook claiming that the LAPD has received multiple calls from LA residents complaining abo...
Saturday, August 02, 2014

Business models of Mobile Apps

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- SELLING THE USERS Collecting user data to resell them to advertising companies. For example, WhatsApp sold its user at a higher price th...
Friday, August 01, 2014

Is Facebook Really Failing Marketers?

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Facebook is the darling of the Wall Street right now. But does it really generate ROI for its advertisers? The answer is less clear. Various...
Wednesday, July 30, 2014

Twittering Up

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By Alice Lam Despite the fact that many soccer fans were unhappy with Argentina's loss, Twitter came out to be the true winner.  Criti...

Amazon enters the 3D printing business

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Almost anything can be bought on Amazon and be shipped in a few days to your doorstep. Now, they opened a  3D printing store . The store doe...

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http://boss.blogs.nytimes.com/2014/07/30/curalate-expands-its-analytic-tools-to-cover-facebook-instagram-and-tumblr/ Curalate is attempti...
Tuesday, July 29, 2014

Chinese Government is Looking into Microsft and Qualcomm

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http://www.reuters.com/article/2014/07/29/us-microsoft-china-idUSKBN0FX0TY20140729 http://www.theaustralian.com.au/business/latest/china-o...

Facebook moves all mobile chat to Messenger app

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Not sure exactly what's the impact of this -- maybe Facebook forcing to diversify even further their revenue potential on mobile? Full...

Blackberry and Secusmart: ill-timed and ill-conceived?

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The sun has well and truly set on RIM. The once dominant OEM has floundered since the introduction of the i-Phone in 2007 and is now despera...

After a long struggle, mobile payments are about to take off

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The so-called mobile wallet has been seen as a great opportunity for years now. What is more futuristic and at the same time more easy to ...

The importance and effectiveness of mobile advertising

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The role that smartphones play in the daily lives of consumers is no more under discussion: mobile devices are not only communication device...
Monday, July 28, 2014

Facebook Pulls Ahead Of Google In US Digital Display Ad Revenues

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Although Google is the $4 billion darling of the US display ad space, players like AOL, Amazon and Facebook are closing in on that share. ...

Facebook Answers Critics With Mobile-Ad Surge

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Facebook Inc. on Wednesday put to rest any lingering doubts about its ability to transform its business into a mobile-advertising juggerna...

Which digital company just went public with news of 61% increase in revenue this quarter?

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Facebook recently released its 2014 second quarter earnings report. Some highlights include: 19% increase (year-over-year) in daily act...
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