A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Sunday, October 11, 2020

Virtual Reality Marketing

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  IKEA was one of the early adopters of virtual reality with its 2014 campaign that allowed users to imagine and add pieces of furniture to ...
Saturday, October 10, 2020

Digital marketing suggestions for startups

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Source: https://www.forbes.com/sites/forbesagencycouncil/2020/10/08/digital-marketing-best-practices-for-startups/#5296a963ded3 Digital mark...

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Mars & Disney are Reimagining Halloween During the Pandemic Source: https://www.latimes.com/entertainment-arts/business/story/2020-10-...

Amazon Live attracts more beauty brands with its shoppable livestream format

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 https://www.glossy.co/beauty/amazon-live-attracts-more-beauty-brands-with-its-shoppable-livestream-format/?utm_medium=email&utm_campaig...
Friday, October 09, 2020

Instagram Shopping Expands to IGTV and Reels

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Instagram recently rolled out its shopping feature across IGTV, allowing users to check out directly from videos. This feature provides bran...

Current Email Marketing Trends and Statistics

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Almost 40 years after the first email campaign was sent, we know this kind of marketing strategy is still going strong today, and even more ...

Is SEO Dead?

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Apparently, in the last few months, Google has redesigned its search results page. The major changes? Essentially de-emphasizing SEO and fea...
Tuesday, October 06, 2020

Advertising in an AR World

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 As tech companies compete to find the next new platform/technology that will change the landscape many are focusing on AR/VR as potential v...

Modern rebrands are not for everybody

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Redesigns are risky and exciting. With a redesign, you can rebrand entire products, organizations even. You can redefine what something is, ...

How Mejuri Used Its Online Presence to its Advantage

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  How Mejuri Used Its Online Presence to its Advantage Mejuri started as an online jewelry brand and was co-founded by Noura Sakkjiha in 201...

The implications of Wechat Ban

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  Earlier this year, an executive order banning WeChat was signed. The ban is temporarily delayed by the Justice department. The government ...

What Makes Display Ads Effective

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Display ad click through rates are often lower than search click through rates, around 0.46%. This is only about 10% of the click-through ra...

Voice Enabled Ads

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 Spotify recently launched voice-enabled ads. Voice-enabled ads are when a user is prompted to respond out loud and say certain voice comman...

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Big-techs exercised and abused from Monopoly Power The 449 page document about the investigation that the house lawmakers spent 15months sho...

Unethical Advertising practices - a sponsored article?

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Browsing the newsfeed of the TechCrunch, I found an article that would be perfect for our class. But having learned about paid search and ha...

The Evolution of Google Search

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Since its launch in 1996, Google Search has dominated the search engine market, gaining upwards of 90% of market penetration in certain regi...

Emoji's ... to use or not to use

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 Emoji's have made their way into everyday texting, tweeting, and posting to add an element of emotion to the words being written. Askin...

McCelebrity Partnerships: McDonalds Entertainment Efforts

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Did you know that up until earlier this month, McDonald's hadn't created a celebrity-branded meal since 1992? Back in 1992 the brand...

Evaluating subscription marketing and sales models for physical products

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               It may seem that every new product ad found on the internet today offers a discounted product if you sign up for a subscripti...

Facebook and The Social Dilemma

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The Social Dilemma is a documentary discussing the dark side of social media. Since starting to stream on Netflix on September 9 2020, it ha...
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