A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Monday, January 18, 2021

Is Social Commerce the Next Great Thing?

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Social commerce is the e-commerce transactions in realtime, leveraging social media networks and within the apps.  Social commerce stems fro...

Tracking every ad buy for Super Bowl LV

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Doritos taps Jimmy Kimmel, Mindy Kaling for mysterious spot Doritos released a teaser for its Super Bowl spot, which will promote the return...
Tuesday, January 12, 2021

What's Old is New Again - SMS Marketing

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Marketing teams are always looking for the next effective channel for reaching their audience. But instead of looking for the next shiny obj...
1 comment:
Sunday, December 06, 2020

American Express Offers – The Good, the Bad, and the Ugly

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    For those not familiar with American Express offers, it is a program run by AmEx where credit card members can sign up for discount offe...
Tuesday, December 01, 2020

Best practices for marketing on TikTok

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 TikTok has emerged as one of the most popular social media platforms among teenagers, becoming the one of most downloaded app worldwide in ...

Whatsapp and its potential to change how we shop

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  Whatsapp and its potential for to change how we shop Whatsapp has more than two billion active users. However, so far Facebook hasn’t re...

What can B2B tech marketers do when the world is working from home?

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This year, there has been a significant rise in the number of people working from home. And this influences how B2B tech marketers should th...

Black Friday becomes Cyber Monday becomes Cyber Week

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       Black Friday wasn't too successful for a significant amount of retailers, which isn't shocking considering the state of the p...

The Burger King Marketing Strategy

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  The Burger King Marketing Strategy   Burger King and McDonald's hold fond memory of special “treats” as a child for me. Though as ...

Outsourcing x insourcing digital marketing

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     Whenever a company faces a task that is away from their core purpose they should ask themselves whether is worthy to invest and develop...

Global Advertisement market will take at least 2 years to recover

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According to a study by WARC, the global advertisement market should fall at around 10.2% this year and WARC warns that it might take at lea...

Salesforce will buy Slack for almost $28bn

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Salesforce will buy Slack for almost $28bn During the pandemic a surge of tools to work remotely was created. Slack had their IPO not so lon...

Why Black Friday and Cyber Monday Advertisings are coming earlier

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 Many businesses are offering discounts earlier than the typical four-day sales period between Black Friday and Cyber Monday. Some businesse...

Google Maps takes on Facebook (Again)

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How many of you remember Google+, the social network that rolled out in 2011 and shut down in 2019. But it had obviously failed long before ...

Netlix’s Digital Marketing Strategy As Told By Social Media Engagement

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 It is well known that Netflix’s twitter responses are often a part of their Instagram strategy. A sassy response, pop culture relevant meme...

New Google TV Integrates With 30+ Streaming Services

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Google has come out with a new platform called Google TV (formerly "Play Movies") and in addition to being able to use content fro...

PepsiCo's in-house technology informs radical shift to digital

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PepsiCo has accelerated growth from traditional TV to streaming while expanding its online sales.  At the center of their efforts is their R...

Facebook seeks to help businesses advertise and sell with Kustomer acquisition

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 Source: https://www.cnbc.com/2020/11/30/facebook-acquires-kustomer-a-crm-start-up.html On Monday 11/30, Facebook announced that it had acqu...

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Lonely Planet sold to US Digital Marketing Group - Red Ventures   Travel guide publisher  Lonely Planet  has been acquired by US digital mar...

Amazon's Biggest Holiday Shopping Year Despite the Pandemic

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Today, Amazon reported that it experienced its biggest holiday shopping season in 2020. Independent businesses selling on Amazon surpassed $...
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