A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Saturday, October 08, 2022

How regular should we post on Social media

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I think we should post every 1-3 times a day to stay connected with our customers. We should stay connected with our clients to ensure we ar...

Contextual Advertising

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Contextual Advertising: New Opportunity?   Contextual advertising has emerged as a new trend for effective digital advertising in the face o...

Dish Leverages Digital Marketing Gap to Optimize Operations

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Seventy percent of restaurants in Europe lack a digital presence. This was proven true as my family and I were looking for a quick bite away...

Traditional fashion brands tap into virtual fashion

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https://nypost.com/2022/02/22/luxury-labels-like-gucci-selling-virtual-fashion-for-avatars/ Digital fashion refers to virtual clothing desig...

Recruiting Top Talent with....TikTok 🙃🙂

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 As the COO of a headhunting/staffing firm, we are always thinking about ways to reach talented  candidates for our clients as well as for o...

Branding

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 Last week, I went to Germany for our International Seminar. I learned how important the Brand is for Digital Marketing. I learned that ther...

How much input should sales have on digital marketing strategies?

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A reoccurring theme in my company - and perhaps in many other companies - amongst the senior management is who gets to drive our digital mar...

Click here to install a tasty Neeva cookie tracker

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https://techcrunch.com/2022/10/05/neeva-brings-its-ad-free-search-engine-to-europe/ Neeva has launched in the EU. Neeva is a search engine ...

Key opinion influencer economy

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China’s key opinion leader (KOL) market has been one of the fastest-growing and most durable economic phenomena in recent years. The standar...
Friday, October 07, 2022

TikTok, the next search engine? - Woogeon Kim

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Gen Zers' shift to utilizing social platforms like TikTok and Instagram to satisfy queries that were typically reserved for search engin...

Shall pharmaceutical Industry embrace digital maketing?

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A recent survey found that brand awareness of pharmaceutical products was weak. If we use diabetes drugs as an example, the top product - El...

Musk's Everything App

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  https://www.marketingdive.com/news/elon-musk-Twitter-deal-lawsuit/633401/ This week saw Elon Musk recommit to his purchase of Twitter. The...

The future of digital ads

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Almost 47% percent of internet users across the world use ad blockers and that number is steadily growing. This causes a significant problem...
Thursday, October 06, 2022

Personalized Path to Purchase - Social Commerce

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Explorations of Social Commerce One of our most used case studies this year has been about Petco's usage of Social Commerce. We discover...

Can Google's Algorithm Engineer a More Diverse World?

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 After learning about SEO in last class session, I was reflecting on the massive power and responsibility Google has to govern what we consu...
Monday, October 03, 2022

Competition in Digital Advertising

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I recently came across an article in The Economist that illustrates how the digital advertising landscape is becoming less impervious to the...
Friday, September 23, 2022

Marketing through Instagram

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                      Today Instagram has been the most advanced and sophisticated tool for marketing with 800 million active users curren...

AI and the future of marketing

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AI technology can be harnessed to improve a marketer’s core responsibilities: understanding customer needs, matching them to products and se...

User acquisition strategy in the gaming industry

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Background User acquisition is an essential component of any app’s marketing strategy, especially in the mobile gaming industry. During 201...

The Rising Threat of Data Accessibility in Digital Marketing

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The Digital Marketing industry is undergoing a seismic shift in its approach due to the rising barriers of data accessibility. The trigger p...
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