It sounds to me like there wasn't a lot of strategic planning in creating Myspace music. While many (mostly unsigned) bands still use Myspace as their home page because of the ability to create a one page profile with a music player and shows, the ways in which Myspace can monetize the popularity of their music-friendly site seem to be dwindling.
The ticket hub idea particularly seems like a complete rip off of classifieds or auction sites such as craigslist, eBay and Stubhub, where most online users go to find tickets. It's unclear to me how myspace will be able to provide
"key merchandise that (people) couldn't find other places"I personally don't see how Myspace can become a major player in ticket sales even though they remain a popular hosting site for bands. It sounds to me like they are suffering greatly from losses in their ad-supported revenue as they slowly lose market share to Facebook. I wonder, if Facebook decided to set its sites on music, if they could also steal the music portion of social networking from Myspace. At that point, there'd be hardly any users left!
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